My Ulta Beauty World Experience — And Why You Should Come Next Year!
🗓️ Save the Date: April 16, 2026 – Ulta Beauty World Heads to Orlando!
Ladies, mark your calendars — because Ulta Beauty World is coming to Orlando, and trust me, you do not want to miss it. If this past year taught me anything, it’s that this event is no joke (in the best way possible). From exclusive product drops to expert tips, here’s your guide to slaying your visit.
🧳 What to Pack
Bring a roller suitcase.
Seriously — you’ll thank yourself later. Samples, full-size products, and giveaways stack up quickly. Last year, I brought a small tote bag and regretted it by noon. Lesson learned: roller bag = lifesaver.
📸 Come Camera-Ready
There are photo ops everywhere.
Branded booths, interactive games, glam stations, and even surprise influencer meet-and-greets — it’s an aesthetic dream. You’ll definitely want to capture all the moments, so come ready to snap away!
👗 What to Wear
Comfy + Cute is the vibe.
You’ll be walking nonstop. From booth to booth, standing in line, watching demos — your feet will appreciate sneakers or cushy sandals. Also, consider breathable fabrics because Orlando = warm.
🕐 Expect Some Lines
You’ll likely wait a bit at:
Badge pickup
Polite Society booth
That said, both lines moved quickly and were 100% worth it. Once inside, the energy is contagious. Brands go all out, the layout is smooth, and everyone is buzzing with excitement.
💬 My Personal Experience
I went with my twin sister (shoutout to her for keeping me sane!). Having a buddy made the experience way more enjoyable. We split up to cover more ground, snapped each other’s pics, and shared reactions to new launches. Between the games, glam, and goodies — it’s easy to get overwhelmed. So here’s my advice: breathe, pace yourself, and have fun.
💡 Booths That Stood Out
Here are a few brands that left a lasting impression:
✨ Rael
The team was so down-to-earth and intentional. They explained products clearly and made me feel truly heard.
✨ Divi
As a mom, I felt instantly seen. They shared postpartum hair care tips, and their energy was warm and informative.
✨ Urban Decay
This booth gave best-in-show vibes. I got a demo from another mama, and it felt like chatting with a friend. Love a brand that feels personal!
✨ Pattern Beauty
Peaceful, inclusive, and super welcoming — I could’ve stayed there all day. Their vibe was everything.
😕 Keeping It Real: What Could Be Better
Not everything was perfect — and that’s okay.
❌ CÉCRED (Beyoncé’s brand)
This one was a letdown. I love Bey (H-town forever!), but the booth team came off cold. Most booths were super sweet, but this one just didn’t hit the same.
❌ Polite Society
They ran out of deeper foundation shades early on — a huge miss considering the diverse crowd. It would’ve been great to get matched on-site.
🎁 Event Highlights
Here’s what made the day unforgettable:
Met some amazing influencer friends IRL 💕
Snapped tons of cute photos and GIFs
Played games and scored amazing prizes
Got color-matched at multiple booths
Discovered exciting new product launches
Made core memories with my sister
💬 Final Thoughts & Tips for First-Timers
If you’re on the fence, let me help you decide:
YES, you should go
Bring a roller bag — you’ll need it
Come with a buddy if you can
Wear comfy shoes, always
Keep an open mind — every booth offers something different
🎉 See You in Orlando!
Whether you’re a beauty newbie or a long-time Ulta fan, Ulta Beauty World is that girl. I’m already planning my return. And if you spot me there, come say hi!
