Revlon First Global Brand To Bring EWG VERIFIED™ Clean Cosmetic to Consumers

In a breakthrough move, Revlon becomes the first global brand to bring an EWG VERIFIED™ cosmetic product to mass retailers, making affordable clean beauty a reality for millions of discerning consumers. Launched today, Revlon’s PhotoReady Prime Plus™ Perfecting + Smoothing Primer meets EWG’s industry-leading clean beauty standards.

EWG is widely recognized as the most trusted and rigorous evaluator of personal care products by awarding this prestigious mark only to products that meet stringent ingredient and transparency requirements.

EWG empowers consumers to make more informed decisions about their health, the environment and the products they buy through research, education and advocacy.

The PhotoReady Prime Plus Perfecting + Smoothing Primer was specifically formulated to meet the EWG VERIFIED mark’s robust criteria. Products earn the EWG VERIFIED mark by obtaining a “green” Skin Deep score, indicating that the ingredients are of the lowest hazard and supported by scientific data; adhering to ingredient restrictions set by U.S. and global regulatory bodies; and providing full transparency of ingredients.

The EWG VERIFIED Revlon PhotoReady Prime Plus Perfecting + Smoothing Primer is one of three in a collection of multi-benefit primers.

Revlon EWG VERIFIED PhotoReady Prime Plus Perfecting + Smoothing Primer will be sold at drug/mass retailers nationwide and in January 2020 at a suggested retail price of $13.99.